Sunday, December 17, 2006

Bob on this

I got sent the bob brown adress below today at work and posted it up because I think it raises a lot of issues I can identify with in regards to Australia. It also highlights the power of marketing in the Roy Morgan results, Bobbity Brown should get excited about the polling results.
It's straight marketing positioning and highlights the 21st Ries & Trout immutable law of marketing: The law of accelleration. Which basically says for long term success you have to get behind a trend, not a fad. The war on terror like it's unachievable precursers is a fad, it went up, and now it is just as rapidly coming down, it will be talked about like the reagan's war on drugs through who's effort we can now enjoy a drug free world. Climate change is a trend, the research was solid, the fears real the results predictable.
Not to be little 'the Greens' but what it really was was a sound business decision, they got first movers advantage on the 'Green' position, coupled with a fairly unassailable branding, whether I like them or not you would readily agree an alternative environmental focused party would not stand a chance against the Greens (unless they were backed by Nike or something).
Believe it or not people older than me, politics in Australia was not always Labor v Liberal. These parties got founded and eventually embedded. But there is a wall approaching.
Question: What's a dinosaur?

Answer: A large stupid animal incredibly well adapted to it's current environment.

or

Answer: Extinct.

Either way Labor and Liberal are probably going to be the losers on two ends of the stick, climate change and generation change.
The Greens are scratching the surface of what young people care about, I for one was more concerned bout the allusions to funding being embedded in unsustainable shitty agricultural and resource industry applications and not on innovation, a prime incentive to leave this sinking ship.
Go read 'Just Fuck off it's our turn now' today to really get angry.
Bob Brown is alloquent and considered. The Greens probably have a brighter future than my 'fuckshit' party.

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